![]() The “How to Train Your Dragon” toys will range from $5 to $30 and will include: “Walmart’s commitment to encouraging kids to relive the movie and create their own dragon and Viking adventures is unparalleled.” ![]() “We believe kids will identify with the adventure-filled world and the interesting characters of ‘How to Train Your Dragon,’ which has now been captured in this engaging new toy line-up from Spin Master and Walmart,” said Kerry Phelan, head of Worldwide Consumer Products for DreamWorks Animation. “We are excited to bring the family adventure to life through play, and moms will be excited by the great quality and value that we are offering.” “It was a year ago this month at Toy Fair when Walmart, DreamWorks Animation and Spin Master first came together to discuss the possibility of creating an exclusive line of toys around this film,” said Laura Phillips, vice president of Toys, Walmart U.S. ![]() The first major announcement made today at the New York Toy Fair is the launch of a new licensed toy line for DreamWorks Animation’s “How to Train Your Dragon.” The toy line, created by Spin Master Ltd., will be available at Walmart stores everywhere on March 1, 2010, and will feature a fun-filled collection of action figures and dragons, Viking play sets, and role play toys based on the new animated film. (Nasdaq: DWA) and Walmart (NYSE: WMT) announce today the first of many elements to come from Walmart’s involvement with the studio on its upcoming feature film, “How to Train Your Dragon,” which enters theaters on March 26, 2010. 16, 2010) – DreamWorks Animation SKG, Inc. New Toy Line Launches at Walmart March 1stīENTONVILLE, Ark.
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